Eric Frankel
CEO at AdGreetz
Website Address: http://adgreetz.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Eric Frankel from AdGreetz. To learn more check out http://adgreetz.com.
What is your company Elevator pitch when talking about your company?
I’m the former President of Warner Bros. TV who left (after two decades) to launch AdGreetz, “reinvent” the $750 marketing industry by empowering brands, agencies and ad platforms to easily build stronger relationships with customers and increase engagement 5X-7X and activation 2X-3X by producing & deploying hundreds, thousands (or even millions) of smart, hyper-personalized, data-driven video and display ads and messages on 26 channels, optimized by AI/machine learning in real time.
What is the biggest change in marketing that you see coming in the next 2 years?
The further adoption of data-driven, relevant, hyper-personalized ads and messaging.
What is one tip that you would give when it comes to digital marketing?
Evolve your marketing from generic, traditional ads and messages that look like letters, print ads and TV commercials from the 1980s into marketing that you would like to receive.
What is the main pain point that you solve for your customers?
Producing and deploying smart, data-driven, relevant ads that past, current and prospective customers enjoy (versus dislike and try to skip/delete).
