Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with David Murphy from Nvent Marketing.
To learn more check out www.NventMarketing.com.
What is the main pain point that you solve for your customers: We reduce marketing waste. Our unique value is that we deliver measurable results with speed, scale, flexibility, and accountability. Waste comes from guessing so we use proven programs, data-driven facts, and market research to remove the guesswork and drive logical strategies that match the desires of their ideal customer profile.
What is the biggest change in marketing that you see coming in the next 2 years?: Digital ad giants (Google, FB, TikTok) will continue to capture greater share of brands’ ad budgets and CPC/CPM will get more expensive. It will be harder to get ROI without increasing spend. Further, privacy and security concerns will continue making it harder to track and target consumers through digital devices. There will be more incentives offered to consumers to allow data tracking. Advertisers will seek and explore more creative ways to advertise through other platforms (OOH, product packaging, direct mail, content, and product placement advertising).
