Dan Larkman
CEO + Founder at Keynes Digital
Website Address: https://keynesdigital.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Dan Larkman from Keynes Digital. To learn more check out https://keynesdigital.com/.
What is your company Elevator pitch when talking about your company?
Instead of claiming the new AI technology, Keynes is focused on partnering with the best-in-class technologies, TV networks, and providers. We are not beholden to increase gross profit margins to appease our investors. Our goal is to maintain our industry-leading support and act as consultants supplying data for our Advertisers.
What is the biggest change in marketing that you see coming in the next 2 years?
Tracking hurdles–Marketers have become comfortable using Google Analytics to show the performance of a campaign. However, with these tracking capabilities changing and channels increasing, we are going to see other tracking platforms emerging and exposing the true value of channels, such as FB.
What is one tip that you would give when it comes to digital marketing?
Trial and error is your friend. Always test different audience providers and taxonomies, channels, attribution/measurements, and so on.
What is the main pain point that you solve for your customers?
As a full-service agency partner, Keynes Digital provides clients with comprehensive support and problem-solving for campaign management, detailed reporting coming directly from the sources, and transparent insights and recommendations, at a frequency that suits each client’s needs. We provide true transparency in the way that we deliver results to our clients and partners. We drive higher ROI for advertisers using the best-in-class technologies and eliminate the bloated costs of doing business.
