Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Carly Severino from Word Nerd Creative Content & Design.
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What is the main pain point that you solve for your customers: We help our clients get found more easily online, whether that’s through display advertising, social media marketing, blogging, influencer marketing, or really any other digital channel. Perhaps the biggest challenge we help clients overcome is navigating the ever-changing social media landscape to keep their pages and channels relevant and successful (whatever that success might look like to them based on their individual business objectives). What is the biggest change in marketing that you see
What is the biggest change in marketing that you see coming in the next 2 years?: I think the biggest change I see right now has to do with the increase in censorship across many social platforms: I’ve noticed both in my personal and professional life a huge movement away from traditional social platforms as the major players like Twitter, YouTube, and Facebook increase their efforts to censure their users. Especially for video creators, I think platforms like Rumble, Odysee, and Bitchute will win out in the end. Not only do these platforms have fewer obstacles to overcome in regards to advertising restrictions and censorship, but because they’re so new, it’s a lot easier to gain a big following, fast. This will essentially place digital marketing back on a level playing field, so more of our SMB and nonprofit clients can more easily increase their reach and engage with people who have a true interest in their brand without having to max out their advertising dollars elsewhere. That’s not to say that Facebook, Instagram, Twitter, and the like will no longer be relevant — they’re giants for a reason. Marketing teams will just need to be more strategic about where they’re spending their advertising dollars as new players come to take the stage.
