Brandon Starkoff
CEO at Transparent Partners
Website Address: https://www.transparent.partners
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Brandon Starkoff from Transparent Partners. To learn more check out https://www.transparent.partners.
What is your company Elevator pitch when talking about your company?
Transparent is an independent, unbiased marketing technology consultancy helping brands safely navigate the complex consumer data and technology landscape. We deliver measurable, meaningful, end-to-end customer experiences by the integration of technology, data and operations.
What is the biggest change in marketing that you see coming in the next 2 years?
1. Increase reliance on first party customer data to drive greater insights, refined communications and unified measurement to the business.
2. More story telling that is inspired by data and tied back to a companies culture and values.
What is one tip that you would give when it comes to digital marketing?
Your decisions should be influenced by your customers needs, wants and desires and you must recognize that change is inevitable.
What is the main pain point that you solve for your customers?
We help companies gain greater clarity into their customer data, marketing technologies and processes to bring greater value to their customers and their operations.
What excites you the most about your industry?
