Ashwath Narayanan
CEO at Social Currant
Website Address: socialcurrant.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Ashwath Narayanan from Social Currant. To learn more check out socialcurrant.com.
What is your company Elevator pitch when talking about your company?
Social Currant is a creative agency that helps social impact organizations tackle emerging media platforms. Currently, we’re focussed on short form content marketing and influencer marketing.
What is the biggest change in marketing that you see coming in the next 2 years?
Short form is big, it may translate from video to audio. Influencer Marketing is on the rise, but it will really boom in the next two years with new influencers on platforms like TikTok.
What is one tip that you would give when it comes to digital marketing?
Repurposing content is extremely important.
What is the main pain point that you solve for your customers?
Struggling to reach young people / be on these new platforms
