Amber Payden
Founder – CEO at ThinkSMARK
Website Address: https://www.thinksmark.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Amber Payden from ThinkSMARK. To learn more check out https://www.thinksmark.com.
What is your company Elevator pitch when talking about your company?
SMARK is an integrated business and creative marketplace for SMB’s,to help them learn, grow, scale and sustain their company. We do that by offering services and products in 10 Key Areas of Business; Less Confusion, more clarity.
What is the biggest change in marketing that you see coming in the next 2 years?
Live (IRL) events integrated with Virtual. Fully Immersive, less self paced or recorded events, unless used for after event streaming and engagement.
A.I specifically Web 3.0 and connecting with General Marketing Initiatives
Business Integration will be a major change, everything will flow together and automate. You’ll need to understand multiple disciplines.
What is one tip that you would give when it comes to digital marketing?
Plan. Plan Plan Plan. Know what you are doing and have a heart behind your content. Know your customer like a tee, and don’t take it personal when something doesn’t work, pivot fast and listen to what the market is telling you.
What is the main pain point that you solve for your customers?
Education and Sustainability, we help cut out the noise around building your business and being clarity to how you maintain a quality company at whatever stage you’re in.
Lack of basic knowledge in Key Areas of Business is what’s causing many companies to fail, the assumption is capital, operations and delegation. All of it is true; But knowledge and comprehension is what empowers change or or lack of it causes failure.
