The world of marketing and digital has gone through immense changes over the past few years, with COVID-19 only accelerating them as we enter a world dominated online. We interviewed marketers and others working in the digital realm in order to understand some more specific shifts seen in their respective industries.
Waleed Rashid from Acquia spoke on Meta, the recent rebranding of Facebook, and how the creation of the “metaverse” should not be viewed as a change in the field but rather as the field evolving. It’s about growing with the new developments in the industry and being flexible. “We think of it in terms of content…we don’t think that paradigm will change, it will just evolve and we will evolve with it!” says Rashid, and this viewpoint is important for any marketer today. Be adaptable, observe trends and allow yourself to shift with the evolving times.
Where Rashid looked to Meta and the world of virtual reality, Joshua Monge of WaymakerSEO looked to the other giant in marketing: Google. In May, Google announced that page speed and other factors would be factored into search result rankings which, according to Monge, caught some people off guard. This once again emphasizes the importance of trend awareness and flexibility! How prepared are you to integrate these new developments?
Staying on top of marketing trends is incredibly important, and its important to listen to the experts who see them coming. The world of digital is ever-evolving and shifting, and it is no stretch to say that we are entering a new era, keep yourself educated on such changes and maintain adaptability!
