Marketing can be a tricky field to navigate, while there are some universal truths for the most part every business is different in regards to their marketing needs. So what do you need to make sure you do in order to ensure marketing success? We asked various experts in the field and came up with two main traits. First of all, you need to know your audience. Then, it’s important to think outside of the box.
Andrew Miller from Workshop Digital spoke on the importance of companies knowing their audience. They help design marketing strategies for companies but one of the struggles they’ll encounter is companies not knowing who they want to market to. That’s the foundation of any marketing strategy, and without that knowledge, you’ll end up with a very unstable campaign. “We dig deep with our clients to understand how they set up their CRMs or Customer Relationship Management softwares, how they define their targeted audiences, how they measure their own sales success internally.” That’s the information Miller’s company needs in order to create well designed and specific marketing campaigns. Even if you don’t turn to an outside provider to design your marketing campaigns, its still important to establish this information beforehand. Specificity is key.
Isabella Wang from Creative House has noticed that people in marketing are losing their creativity, a trait that is key to finding success within the field. Thinking outside the box is what allows people to visualize the future and prepare for it. “I see a big thing that is going on…it’s our lack of imagination. I want everyone to stay outside of the box, to be bold and open minded.” says Wang, and she makes a good point. People have become comfortable with the status quo, but things are changing especially with digital and it’s not happening slowly. It will be the forward thinkers that find success, not those who remain stuck in old ways.
