In this era, the world of digital is changing drastically and businesses are working hard in order to adapt and remain competitive. The rules, consumer behavior and market have seemed to all transform into something different, so what should you pay attention to? We spoke with different experts in the industry in order to see what trends they think businesses should pay attention to in order to stay successful.
For David VanEaton from the Happy Flower Company, influencer marketing is the future. “I believe in influencer-based advertising 100%…the nice thing about influencers is that they are across multiple different influencer channels.” It’s true, influencer advertising has proved to be successful for many companies. There’s a lot of return. For one influencer marketing is all about the relationship between the influencer and the brand, which is key to remember when considering using influencers. On top of that, the followers of influencers follow and trust them, making ads connect better.
Maggie Langley from Office Hounds also speaks on the human element that’s valuable to marketing. It’s easy to forget as digital changes how important the human element is especially as automations become more and more prevalent. “Stay away from automating things that should be done by a person.” This isn’t to say that automation should be avoided, the power of automation is something that should be embraced. However, people often forget that automation is created by people, and the truth of the matter is people are prone to mistakes. It’s part of why there is now a push for ethics to be required within any computer or vocational training program.
It’s important to pay attention to trends in digital and stay up to date, however do not allow yourself to become overly reliant on technology. The human element is important to success, influencer marketing shows this! People still value connection, it just looks different how it will occur.
