Atlatl Media, LLC
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About Atlatl Media, LLCJust a guy who loves to plan and buy paid media across any type of medium with any size budget. In 2024 dollars, I have spent $1.2 billion across all my accounts throughout my career.
The Atlatl is an ancient spear throwing weapon, dating back over 50,000 years. With it, early humans were able to penetrate the heart of a mastadon or wooly mammoth, contributing substantially to their extinction.
The Atlatl uses increased leverage, in the thrown plus the flexing of a specially designed, approx. 6 ft. long "dart" to increase speed and penetration into its target.
Similarly, Atlatl Media develops paid media campaign that leverage other marketing efforts to accurately impact your target audience more deeply and quickly.
What differentiates you from the competition?I don't know. We all have our version of the "Secret sauce." I know a little about a lot of things and call upon that knowledge to look at things from a unique point of view. I try to think of things others may have missed.
What are your top selling services or products that your company offers?Media planning and buying using paid digital display, SEM, video, audio, native, and out-of home platforms, combined with local and network television, radio, print, direct mail, and out-of-home; all melded into a single compehensive strategy.
If you had one message to get across to future customers, what would it be?Im a nice guy and I know what the hell I am doing. And that's not bragging. It is simply stating the facts.
What is the biggest marketing challenge that you will face in the upcoming year?The 2024 US election featured one of he most effective and innovative exposure efforts against one of the least effective, bloated, and antiquated campaign in political history. Lessons from both winners and losers can be applied to other efforts.
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